Black Friday

Black Friday 2025 – special discounts at EsaunaShop store

Black Friday – the biggest sale day of the year. In 2025, this event will take place on November 28–30, the last weekend of autumn. During this time, a wide range of products will be offered with special discounts – it’s the perfect opportunity to prepare for the winter season and upcoming holidays.

Harvia Black Friday 2024: our story and the sauna community experience

In 2024, EsaunaShop hosted a special Harvia Black Friday event, which became not only an important commercial milestone, but also a truly memorable experience for our wider sauna community. Throughout that weekend we received countless messages, photos and stories from customers who were excited to finally upgrade their sauna setup. Some shared how the new equipment brought their family together for long evening sauna rituals, others told us it became their favourite new way to relax after a busy day.

All this feedback reminded us that sauna culture across Europe is much more than just a hobby – for many people it is a lifestyle, a tradition and a way to spend quality time with loved ones. We chose the Harvia Black Friday format last year because it was our first larger Black Friday project – a kind of introduction to the festive season campaigns and an opportunity to try a new idea together with our community. This year, however, we want to go a step further: instead of focusing on a single brand, we aim to create a broader and more diverse experience for everyone who loves sauna and wellness.

The success of last year’s Harvia Black Friday campaign left us with many warm memories, and that is why we are once again preparing something special for this year’s Black Friday weekend. In 2025 we will present selected offers on carefully chosen products, but – as always – the full list will remain a surprise until the very last moment. We want to keep that festive feeling of anticipation, when each visitor has a chance to discover a little “gift” for themselves or for someone close.

We are genuinely happy that sauna enthusiasts from different European countries return to us not only for products, but also for the overall experience – the advice, the communication and the sense of connection. We believe that this year will bring another beautiful Black Friday story that we will create together with you.

What to expect from the Black Friday weekend 2025?

This year, EsaunaShop is keeping its Black Friday offers a secret until the sale weekend itself. We are carefully selecting sauna products, equipment, and accessories to bring you the very best deals. We promise – it will be worth the wait! But if you’re curious about what to expect this year, here’s a small hint:  

Most popular EsaunaShop offers that delighted customers last year:

• Sauna heaters – electric and wood-burning sauna stoves at much lower prices.
• Sauna stones – attractive discounts on various types of heater stones.
• Scents and aroma concentrates for saunas and steam rooms – for a truly relaxing experience.
• Sauna accessories: towels, buckets, ladles, thermometers, hygrometers… and much more!
• Outdoor hot tubs and their accessories – for family evenings and gatherings with friends.
• Protective fences, control panels and other sauna heater accessories. 

The history of Black Friday

Black Friday originated in the 19th century in the United States, when people started preparing for Christmas right after Thanksgiving Day. Retailers turned this day into a massive sale, which eventually became a long-standing tradition. In some U.S. states, it even became an official holiday – people would line up overnight to be the first to grab the best deals.

The origin of the name “Black Friday”

The term “Black Friday” appeared in the mid-20th century in Philadelphia, when police officers noticed massive traffic jams and chaos in the city on that day. Retailers later gave the name a more positive meaning – in accounting, “black” ink symbolized profit, highlighting that Black Friday helped businesses earn more than on any other day.

How to make the most of Black Friday deals?

To avoid getting overwhelmed by the number of offers, it’s a good idea to make a shopping list in advance. If you’re planning to upgrade your sauna with a new heater, stock up on fragrances, or purchase an outdoor hot tub, then Black Friday 2025 is the perfect time. Since the sale happens right before the holidays, it’s also a great opportunity to buy gifts for your loved ones. Maybe someone you know already has a sauna and would enjoy some special sauna fragrances? 

It’s also worth keeping a small budget for unexpected finds – you might discover that sauna accessories and equipment are offered at unbeatable prices.

Black Friday at EsaunaShop online store

EsaunaShop also invites you to take advantage of exclusive deals. Black Friday discounts apply to a wide range of products – from sauna heaters to pouring buckets and aromas. Among our products, you’ll find both world-renowned brands such as Harvia and EOS, and many other high-quality solutions for your relaxation.

Black Friday 2025 is a sale event you simply can’t miss. If you want to save money and prepare for a cozy winter season, visit EsaunaShop and take advantage of the best offers of the year!